Bruce DeBoer THE SHOOTER A 12-year-old boy discovers the family Kodak and starts pointing it at everything or anything, hard to tell which, but after a quick twelve exposure cassette, he runs to the corner drug store for processing. High School, College, Gallery Shows, Assisting Professionals, it was all devoted to studying the image and the business. That was the beginning. Ready go. Twenty-plus advertising photographer years later – surprisingly similar to dog years – I broaden my experience by jumping to the "dark side" for 6 years as an aAd Agency Account Exec., followed by Director of Marketing for a design shop. That’s the middle. So why in ’06 would a guy, who can't tell a joke without getting the punchline wrong, decide to restart a photo career telling stories? Because I was already doing it; picture stories, brand stories, Ad messaging, and – not easily dismissed – the best stories happen outside of an office creating stuff. Besides that, I missed it. I missed the craft of making others feel things. It’s going to be a great finish. Bruce's name has appeared on many national and regional Addy Awards, One Show Awards, a NY Festivals Gold, B&W Spider Awards, and as a National Kelly Award Finalist. He's been published numerous times in Communication Arts, Graphis Design and Photo Annuals, Print Regional Design Annuals, AIGA Design Annuals, Creativity, Ad Age, Ad week and featured in Graphis Magazine issue 312 and Lurzer's Archive as one of their 200 Best Ad Photographers Worldwide for the last 6 years running. In 2002 Bruce was selected to work on the America 24/7 project and has been a guest lecturer at the College of Journalism and Mass Communications at UNC Chapel Hill.