Bruce has over 35 years experience directing people, managing brands, and creating visual stories through photography and digital filmmaking. He's tossed out more awards than most photographers win.
A 12 year old boy discovers the family Kodak and starts pointing it at everything or anything, hard to tell which, but after a quick twelve exposure cassette, he runs to the corner drug store for processing. Every photographer knows the pleasure of frequent shutter clicks; age 12 or 50 - it doesn't matter – you get hooked and you know you're a photographer.
Twenty advertising photographer years later – surprisingly similar to dog years – the need to take pictures transformed into communicating ideas; visually, written, spoken. How do people absorb ideas and take ownership? What role do emotions take in that ownership? How do we use photography and filmmaking to excite those emotions?
In addition to a lifelong career in professional photography, Bruce logged time at Hallmark Cards, Erickson Productions, Stone Soup Productions, Synthesis Creative, Torque, Ltd., and – currently – his own Oryx Creatives and DeBoerWorks Photographic Productions. He's been a business manager, marketing director, advertising account executive, writer, creative consultant, but most notably, a respected photographer and video producer. Over the years, clients have included Audi, Harley Davidson, Healthy Choice, Anheuser-Busch, Crain’s Chicago Business, Shell Motor Club, Amoco, Couples Resorts Jamaica, MGM Studio 54, and Giro Sport Designs.
Bruce headed a creative department at Hallmark Cards from '88-'92, then moved on to work with some of the best creative talent in the advertising industry. Most of his professional photography career has been based in North Carolina’s Triangle area but he’s also worked in Boston, Kansas City, and Chicago.
Bruce’s name appears on National and Regional Addy Awards, One Show Awards, NY Festivals Gold awards, and is a National Kelly Award Finalist. He’s been published in Communication Arts, Graphis Design and Photo Annuals, Print Magazine Annuals, AIGA Annuals, and written up in Ad Week. In 2008 Bruce was selected to work on the America 24/7 book project and has been included in Lurzer's Archive 200 Best Ad Photographers Worldwide collection every year since 2014.
You can view his film work at: http://www.oryxcreatives.com
Specialties: Digital film director, Professional photographer, producer, director, creative lead, guitarist, artist, creativity blogger, idea writer, advertising veteran with specialties in - People, Lifestyle, Portrait, Advertising, Editorial, Fashion, Corporate, Annual Reports.