“Bruce’s photography doesn’t interest me; all I care about is that he always gives me a stunning frame of reality I can use.” - David Swartz, Sr. Art Director, Crispin Porter Bogusky
“One thing I know about Bruce is that he was once arrested for assaulting a visual cliché.” - John Butler, Executive Creative Director – Butler Shine Stern
“Well ... if a picture's worth 1000 words, he must have a massive vocabulary.” - Sonja Olson, Associate Creative Director, DDB Chicago
“In the same way ad folks "get" things, Bruce "sees" things. Generally, they're of the little green Martian variety, but still.” - Alex Bogusky, former Executive Creative Director – Crispin Porter Bogusky
“I hear people say that Bruce composes by the seat of his pants, I don’t know what that means but he sure is a snappy dresser.” - Kat Dalager, Manager of Print Production - Campbell Mithun
“Bruce always captures the moment and he usually won't let it go until he gets some kind of arms for hostage deal.” - Scott Ballew, Sr. VP Creative Director – Capstrat
“He makes a big shot from the littlest thing with out acting like one.” - Sonya Grewal, Creative Director – Y&R Chicago
"“Bruce is a "sure thing" photographer. Regardless of the photographic challenge, somehow he makes it all come together. His even temperament in the crazy world of advertising makes him a real pleasure to work with.” - Kat Dalager, Manager of Print Production at Campbell Mithun
"“I very much enjoyed working with Bruce DeBoer while at Erickson Productions. Bruce is an artist who is unafraid to invest the time to really get into the heart of a project and create images that have a special quality and personality completely appropriate to the subject matter, but also unique to Bruce, his signature style. He was not only a great professional photographer, but also a kind person and someone i call my friend.” - Jessica Hoffman Carlson - Executive Art Producer at Crispin Porter + Bogusky