Bruce DeBoer THE SHOOTER A 12-year-old boy discovers the family Kodak and starts pointing it at everything or anything, hard to tell which, but after a quick twelve exposure cassette, he runs to the corner drug store for processing. Every photographer knows the pleasure of frequent shutter clicks; age 12 or 50 – it doesn’t matter – I needed to do this. This was the beginning. Twenty-seven advertising photographer years later – surprisingly similar to dog years – I decided to broaden my experience by jumping to the "dark side" for 6 years at an ad agency as Account Exec., followed by Director of Marketing at a design shop. That’s the middle. So why in ’06 would a guy, who can't tell a joke without getting the punchline wrong, decide to restart a career telling stories? I guess because I was already doing it; picture stories, brand stories, and – ultimately – my best personal stories that happen outside of an office creating stuff. Besides, I missed it. It’s going to be a great finish. Bruce's name has appeared on many national and regional Addy Awards, One Show Awards, a NY Festivals Gold, B&W Spider Awards, and as a National Kelly Award Finalist. He's been published numerous times in Communication Arts, Graphis Design and Photo Annuals, Print Regional Design Annuals, AIGA Design Annuals, Creativity, Ad Age, Ad week and featured in Graphis Magazine issue 312. In 2002 Bruce was selected to work on the America 24/7 project and has been a guest lecturer at the College of Journalism and Mass Communications at UNC Chapel Hill. Over the years Bruce has shot with some of the most talented art directors and clients among them: Certified Angus Beef, Harley Davidson, Healthy Choice, Anheuser-Busch, Conde Naste, Duke Medicine, Cliffs Communities, Mandarin Oriental Resorts, Shell Motor Club, Amoco, Couples Resort's Jamaica, MGM Studio 54 Las Vegas, and Giro Sport Designs.